B2B and B2C businesses now both need marketing through the digital realm, and one way is by using SEO. As is well known, SEO has a very important role in increasing the credibility and popularity of businesses in the digital realm. However, it turns out that the use of SEO services for B2B and B2C has significant differences from one another.
Although the implementation of SEO technically will have many similarities between B2B and B2C, there will be some fundamental differences in the principles between the two. Want to know what are the differences between B2B and B2C SEO services? Let’s see more below!
Differences in strategy due to differences in products and services
Between B2B and B2C businesses have different types of products and services. Typically, B2B businesses have products or services that are intangible and can provide an advantage or help your customers’ business performance.
Not so with B2C which stands for business to customer, so that products and services are more concerned with benefits for the end users of the product. Generally, B2C products have a visible form. So, the strategy used is certainly different.
SEO Success Benchmarks or KPI Differences
In the business world, there is the term KPI or Key Performance Indicator which means a way to measure the successful performance of a marketing activity. So, determining the success of B2B and B2C SEO is quite different, depending on their respective goals.
If a business with a B2B model prioritizes the number of leads, then SEO services can be said to be successful if they are able to generate incoming leads exceeding the numbers specified in the KPI. SEO services in B2B businesses also prioritize awareness of website visitors who are able to educate and make sales in the long term.
Then, for businesses with B2C schemes, they usually prioritize incoming turnover or profits. For example in e-commerce, a successful SEO service is what makes website visitors make impulsive purchases after seeing them. So, if the B2C business profits are able to exceed the KPI determined by SEO, then the SEO service can be said to be successful.
Keyword Selection Process
One of the most important parts of SEO techniques is the keyword selection process. For example in the B2B sector, the keywords chosen must be able to attract audiences in different parts of the cycle because the sales process in the B2B sector is longer and more complex. This means that the keyword research process must be informative and involve transactional searches.
Not so with B2C keywords, these business sector keywords are indeed more attractive and have a higher search volume. However, still the search is complex because the competition is quite high. So, companies with a background in the B2C sector need to find keywords that are unique, not very general, but still attractive and increase traffic and generate conversions.
In conclusion, there are many differences in the application of SEO between B2B and B2C sector businesses. Moreover, SEO is a technique that continues to develop from year to year. The differences above can also change along with algorithm updates, changes in user behavior, or the arrival of a new platform.
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