Before carrying out a strategy, we must have a plan or plan. SEO also needs a plan before you start optimizing a website. So in short, in the initial stages in optimizing SEO for a website, there is such a thing as competitor website analysis.
What is its function? Its function is to know a few things about your competitors. Starting from the strategies they use, the keywords they are targeting, what are their strengths and weaknesses, to what strategies they have successfully used.
This plan is very useful for you. Because you don’t need to experiment first, you risk failing. While with this technique, you can save time by directly researching what your competitors are actually doing.
Then how is it done? What tools are needed? Let’s discuss it thoroughly below.
Determine the Keywords You Will Use
Before we go into the more detailed stages, make sure you have done keyword research and have determined what keywords you will use for your website. If not, immediately do keyword research first.
Why? Because if you don’t know what keywords you will use, you won’t be able to see who your website’s competitors are. Therefore, before moving to the next stage, please do keyword research first.
Find out who your competition is
you’ve done keyword research and have determined the main keywords for your website. After that it’s time to look for any website that also targets these keywords.
Like above. Please enter the keywords that you will use in Google, then click “search”. It will automatically appear on several websites that have used these keywords. That’s your competitor. Please make a list of documents for the websites of these competitors that contain the strengths and weaknesses of each of your competitors.
Use Website Analyzer Tools
Now you know who your competitors are. Next you have to look in detail at the SEO from your competitor’s website. To do this, you can use several website analyzer tools.
You can use tools like Moz, Ahrefs, Kwfinder, and others. But almost all of these tools are paid. For free, you can use Ubersuggest. Like the screenshot below.
The method is quite easy. All you have to do is enter your competitor’s website link, and click “search”. Automatic Ubersuggest will display data about SEO from the website.
The method is quite easy. All you have to do is enter your competitor’s website link, and click “search”. Automatic Ubersuggest will display data about SEO from your competitor’s website.
Look at your competitors’ keywords
In web analyzer tools you can certainly display keywords. Why should we know the keywords used by your competitors? The answer is to find out how successful these keywords are in bringing traffic.
And that you can also use to consider whether you will also use these keywords. For example your competitor is an international class website and already has a reliable SEO team, it would be better if you consider targeting other keywords because those keywords are too difficult. Usually this kind of thing happens when your website is an online store website that sells a product. Usually your competitors are big marketplaces like shopee, Lazada, and others.
Check your competitor’s On-Page SEO
For this point, you need the help of browser extensions from one of the website analyzer providers.
Now the extension will be shown in detail on-page SEO from your competitor’s website. Starting from the meta tag, until the on page keywords that your competitors are using. What is it for? Same as before. For you to use as a reference to develop your website SEO strategy.
But indeed this feature is usually paid. Because it’s a good feature and very helpful.
Check Your Competitor’s Backlink
Maybe this is the most interesting from this tutorial. Yes, you can see all the backlinks from your competitors. What are the benefits for you? You can get references from wherever your competitors get backlinks. Then you just have to see how your competitive strategy is in planting backlinks. Starting from how the anchor text is used, where the link leads, and others.
In addition you can also see what anchor text is used by your competitors. From there you can infer roughly what kind of anchor text is right to improve your website’s ranking on the keywords you are targeting.
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