PPC or Pay Per Click advertising is a very effective way of promoting content, building brand awareness, smoothing product offerings, and so on. However, not all PPC platforms are suitable for your business, so it’s important to know the tips for choosing the right PPC platform.
In order to get a satisfying ROI (Return of Investment) with PPC advertising, you need to have a careful plan on what type of content you want to develop, how you will increase your conversion paths, and how you will optimize the ad serving.
Placing PPC ads only with the capital of a large amount of marketing funds is still not enough to encourage the growth of these ads. You still need to know the right type of PPC platform so you don’t waste the funds you have spent.
If you are curious and want to know what are the most popular PPC advertising platforms that might be suitable for your business, let’s look at the tips for choosing a PPC platform below!
Google Ads
Google Ads or previously known as Adwords is the most popular and well-known PPC advertising platform on the internet. Most businesses looking to try their luck with PPC advertising usually opt for this type of platform.
Successful Google Ads ads can be obtained by determining the right keywords. So, you must be able to determine the business-related keywords that your prospective customers will search for and need the most.
Google Ads is suitable to run if you know and understand what the commercial wants of a business audience and you have sufficient funds to compete in page ranking competitions. The rest, to maintain ad rank on Google you need to be diligent in conducting a series of experiments and optimizing each conversion from each ad served.
Social Media Ads (Facebook / Instagram)
It seems that in this day and age, more than half of humanity already has social media, especially Facebook, which is known as the social media with the most active users or around 2.1 billion users. Most users use cellphones to access content on Facebook, so it can be said that advertisements on Facebook can be found anywhere and anytime by users.
This is not too different for Instagram, which also has millions of users and has been acquired by Facebook to be part of the company. In the tips for choosing PPC platforms like Facebook and Instagram, you need to pay attention and meet several criteria.
For example, such as whether there are enough visual assets that your business has to be able to advertise. This is because social media advertising such as Facebook and Instagram emphasizes visual content such as videos and photos. This is necessary to attract the attention of a social media user to be interested in your ad content among other organic uploads.
Apart from that, you also need to have a healthy advertising budget in the sense that it is not limited to a certain amount which can hinder the running of an ad campaign. With a healthier fund, you will be able to run the right number of ads to continue to be optimized.
Youtube Ads
Youtube is the second most used search engine on the internet after Google. With its main specialty providing various original videos that can be uploaded by anyone, Youtube has billions of users. Millions of videos are always uploaded to the Youtube channel every day, the viewers of these videos are amazing.
With an audience of this size, it is only natural that Youtube is also a platform for posting ads. Every ad that is installed can certainly reach the majority of Youtube users.
Youtube Ads has the same system as Google Ads, because Youtube is under the same management as Google. So, more or less in getting around the installation of ads on Youtube is not much different from Google.
You need to target specific topics and keywords, or target videos from well-known accounts that are watched the most on Youtube. But not only that, you also need to adjust to the criteria for choosing the right PPC platform before actually using Youtube Ads as an advertising platform for your business.
For example, you must have good quality and attractive video assets so that even though they appear in the form of advertisements before the original account owner’s video starts, your video ads are still watched until they run out by Youtube users. In addition, make sure your Youtube channel is well optimized and has the appropriate video sequence to watch. Not only that, you also shouldn’t forget the thumbnails and links that can drive your product conversions better.
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